Search Engine Optimization
SEO is an acronym which stands for Search Engine Optimization, there are two types of SEO referencing or search engine optimization – the local SEO and the organic SEO. These two referencing (Local SEO and Organic SEO) are slightly different in the way they function and have different levels of impact on each business or website. While a website owner ‘A’ may benefit more from a local SEO or referencing, website owner ‘B’ may need the Organic SEO or referencing most.
So how do I decide the right referencing option for my website? To determine the best SEO referencing option to focus on, we have to consider what each SEO referencing options can offer or stand for. In brief, a local SEO referencing is concerned with optimizing a website for a local search, while natural SEO referencing has to do with optimization of a website for global search.
You may want to find out more about this on our blog sectionSo now that we have a foresight on the two SEO referencing options, how do we determine which referencing option our business website needs? Simply put if your business is targeting a local audience (people within your local area – town, city) or serving a local interest, then your best option should be local SEO referencing. However, when you operate an organisation, business, or profile at international level or delivers your services remotely through your website, ship goods across border, want an international awareness. You are most and unavoidably going to settle for organic referencing.